…According to iconic London department store Selfridges. As we are now in 2010, the 1990’s were a whole 10 years ago and this, apparently, is long enough in the past to class them as vintage. ‘The Nineties Are Vintage’ is a concept store that Selfridges, in partnership with vintage shops Rellik and Beyond Retro have [...]

Icelandic snowboarding, surf and skate brand Nikita are celebrating their ten-year anniversary with the opening of their first flagship store (pictured above and below) in Iceland’s capital Reykjavik .
Founders Heida Birgisdottir, Runar Omarsson and Valdi Hannesson saw a gap in their native market and combined their passion and skills to create the Nikita brand, as [...]

Gingko Press has recently publish two skateboarding related books; in one hand we have  The Disposable Skateboard Bible that is meant to be the ultimate encyclopedia of Skateboard decks. The book was compiled by Sean Cliver (former designer at Powell-Peralta) who made a really good job driving us through the culture and art of the [...]

Christian Cota’s Spring / Summer 2010 collection is blooming gorgeous, just like his career in fashion.
Only two years since launching his company in 2007, this young Mexican designer has won several industry awards as well as many a celebrity’s heart. His soft silky romantic-yet-sexy creations have been spotted on Gossip [...]

Fashion in Motion is a series of live catwalk events presented by the Victoria and Albert museum, giving people who can’t attend fashion week the chance to see exquisite designer clothes in the flesh and presenting the clothes in an artistic setting, emphasising the beauty of the garment, rather than the commercial nature of the [...]

It’s December this week, which officially means that every single event taking place in London town will be linked to Christmas. There’s no getting away from it, so here’s a few fashion-based ones for you to pop down to, get cracking with the Christmas shopping and maybe pick up a few vintage bargains for yourself [...]

Luella Bartley made the switch from fashion journalist to fashion designer in 1999 when she presented her debut collection, brilliantly entitled ‘Daddy, I Want A Pony’. It showcased her eccentric yet modern take on classic British designs and got rave critical acclaim. Luella’s star has been on the rise ever since, her clothes are firm [...]

Lee Jeans are 120! This and the typical Lee DNA were the inspiration for  their Spring/Summer 2010 collection which they have been showing around the globe this month. Freestyle Magazine were among the lucky few to be invited to an exclusive viewing at Kauf Dich Glücklich in Berlin last Thursday.
In a delightful location (attached to [...]

If you happen to be in New York anytime soon, do not miss this exciting environmentally conscious pop-up store opening in the middle of Soho on November 11th. Promoting sustainable business and considered design, it will feature green products from brands like Timberland, Toms, Freitag and Stewart+Brown for six weeks in a row.
Interestingly enough, the [...]

The Fashion Institute of Design and Merchandising of Los Angeles was the lucky recipient of a donation of over 100 Haute Couture garments from fashion pioneer Betsy Bloomingdale, and is now showcasing sixty of them in an exhibition running until December 13.
From Christian Dior to Gianfranco Ferré, Valentino to Pierre Balmain, the collection highlights the [...]