I was shocked when I heard that my favourite german underwear label Schiesser might be “out of fashion” soon..as one of the financial victims of the german market.

Older generations seem to remember just the one and only timeless classic Schiesser Fine Rib. They don’t know how much Schiesser shaped up their fashion since their Revival line. Good that Joachim Baldauf seems to appreciate it, he shot their simple and enjoyable but sexy and modern collection in 2008.

I hope we won’t loose such a timeless and loyal friend… we keep fingers crossed!