Lee Jeans have created a new interactive campaign, which calls upon all inspirational individuals to capture real moments from their lives, portrayed honestly and empathically through photography and words.

Underground fetish parties in Miami, playing ping-pong in Istanbul and partying till dawn under the Eiffel Tower are some of the scenes depicted on makehistory.eu
Everyone can submit photo reportage from around the world for this refreshing advertising campaign.

The best photographic stories are being printed in fashion magazines under the Make History banner and there is a 50,000 Euro prize for the best picture.

Check it out at www.makehistory.eu

Image and text by Deborah Latouche